advanced ad decision
seemless integration with scte-35 markers
ESAM Ruler is the bridge between video transcoders and ad decisioning, processing SCTE-35 markers and applying predefined rules to ensure accurate and efficient ad insertion via the esam protocol.
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What is SCTE-35?
Think of SCTE-35 as a marker in a video stream that says:
“Hey! Here’s a spot where you can insert an ad!”
It’s like a flag in the video that tells the system where an ad break can happen.
What is ESAM?
If SCTE-35 is a marker, then ESAM (Event Signaling and Management) is the decision engine.
It looks at the SCTE-35 marker and decides:
“Should we replace this with an ad? If yes, which one?”
Key Features
Inserts ad markers in live or on-demand content.
Helps automate ad breaks without manual edits.
Used in broadcast, FAST channels, and OTT streaming.
Key Features
Reads SCTE-35 markers and applies business rules.
Decides whether to insert, block, or pass through an ad.
Works with encoders (like AWS Elemental Live) to execute ad insertions automatically.
Where Does ESAM Ruler Fit In?
This is where ESAM Ruler takes the spotlight. If SCTE-35 marks the ad break and ESAM decides what happens next, ESAM Ruler acts as the bridge between video streams and ad decisioning, seamlessly integrating with transcoders and streaming workflows. It processes SCTE-35 markers and applies dynamic rules to ensure accurate, efficient, and optimized ad insertion across multiple platforms.
ESAM Ruler is a high-performance POIS server that manages ad decisioning in real-time, making sure that ad breaks are filled with the right content.
Why Choose ESAM Ruler?
Seamless SCTE-35 Processing – Automate and optimize ad cue handling.
Custom Rule-Based Filtering – Create whitelist/blacklist-based ad policies.
AWS Elemental Live Integration – Works natively with leading OTT workflows.
Maximize Revenue & Compliance – Ensure the right ads reach the right audience.
✔️ ESAM Ruler enables broadcasters and OTT platforms to enforce location-based ad rules, ensuring that the right ads are shown to the right audience.
✔️ Whitelist & Blacklist Configuration – Control which ads can run in specific regions.
✔️ Seamless Integration– Works with AWS Elemental Live and other playout solutions for automated ad insertion.
1- Detects SCTE-35 Markers → Automatically receives signals from AWS Elemental Live.
2- Processes Ad Decisioning → Applies predefined filtering
3- Ensures Seamless Ad Insertion → Communicates with playout for accurate ad replacement.